Austria will host the UCI Road World Championships for the third time in September 2018, with cycling’s biggest championships taking place in Innsbruck after Vallach in 1987 and Salzburg in 2006.
The courses have been designed for climbers, with the men’s road race featuring close to 5000 metres in elevation, with the ‘Highway to Höll’ set to be decisive final steep climb of the race.
Thomas Pupp, founder of the Tirol Continental cycling team, was a key figure in the successful Worlds bid and believes the two-kilometre climb to Gramartboden, dubbed the ‘Highway to Höll’, can become an icon of the sport.
The ‘Highway to Höll’ comes eight kilometres from the finish of the long lap around Innsbruck with a technical descent through Hungerburg and Hotting before the finish line. The climb is likely to attract large numbers of spectators, with the section of road that reaches 25 per cent likely to be the most popular destination.
“The locals call this steep road the ‘Höll’ so it was quite obvious for us to call us this ‘Highway to Höll’,” Pupp told Cyclingnews of the climb and his plans for the Worlds.
“It would be a big pleasure for us if Angus Young and his guys move to Innsbruck and give a free unplugged concert at the top of the climb and play Highway to Hell. Maybe they can also play all the major songs as well. I think it will be iconic.
You can read more at Cyclingnews.com