After withdrawing from professional cycling last year, Colavita USA announced that it would return as the co-title sponsor of the new Colavita-Bialetti women’s team in 2018. American sprinter Tina Pic will lead the team at select criteriums across North America.
“Bialetti and Colavita have found the perfect fit together in this partnership,” says John Profaci, VP, Marketing of Colavita USA, and Team Colavita/Bialetti manager.
“We are very grateful that it allows us to continue our support of this sport that is so important to us and that we believe in so passionately. Team Colavita has been one of the longest-running women’s cycling programs in the country, and we put a lot of value into associating our brand with this healthy, community-driven activity. We are very excited that another quality Italian brand like Bialetti shares in our mission and has joined our cause to form Team Colavita/Bialetti.”
Colavita has been a staple among sponsorship in professional men’s and women’s cycling, along with amateur cycling and events. Headquartered in New Jersey, Profaci has been the main driver behind the company’s cycling sponsorship program since 2003 including its most recent UCI-registered Colavita-Bianchi women’s team last year.
Colavita teams had 15 years of success on the North American circuit, and through its support, helped numerous athletes move on to become national champions, world champions, and Olympic competitors that include Giorgia Bronzini, Rachel Heal and Alison Powers.
The men’s program folded in 2008 and Profaci announced in September that the women’s team would disband at the end of 2017. He cited a lack of financial support from other sponsors as the reason for ending the program altogether.
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