Cookson secures partners for elite women’s team in 2019

Former UCI President Brian Cookson has partnered with University of Central Lancashire (UCLan) and BeaconFell Limited to form an elite women’s cycling team in 2019. The team is expected to compete on the UCI Women’s WorldTour, according to a press release.

“There has never been a better moment for an initiative like this,” Cookson said. “Over the last couple of years, the public have begun to show a real and hugely increased interest in women’s sport of all kinds.”

Although partnerships are forming and the team is being developed, there is still a major sponsorship opportunity available, with the naming rights for the team still to be taken, as noted in the press release.

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“Our ambitious plan is that this will not just become the best Women’s Team in cycling, but that it will be a powerful tool for change in sport and in society – with a global roster of top women cyclists, the team will work with funders and sponsors to raise awareness of women’s health and fitness issues, in ways appropriate to each society’s culture, economy, and opportunities.”

Cookson announced in November last year that he planned to develop a women’s team, after he lost his bid for the UCI presidency re-election to David Lappartient two months earlier.

At that time, he said that he was not ready to disappear from cycling and was in the midst of setting up a structure for a women’s professional team at the UCI Women’s WorldTour level. He also said that the team would meet or exceed new high standards that were likely to be put in place by the UCI for a new two-tier structure for Women’s Teams, which he said was developed during his term as UCI President.

You can read more at Cyclingnews.com